David Hieatt is a visionary and has a quiet passion and power that can mesmerise you if you’re not careful. Here at Meaning 2012 David tells his story about getting the people of his home town, Cardigan, back making jeans again. This is about purpose, it’s about home and love, and went down a storm on the day. Hiut Denim is a brand you’ll here more about – this is the story from the start.